Monday, August 26, 2013

How to Market and Promote your Self-Published Book

How to Market and Promote your Self-Published Book

My debut novel, Culture Shock, was released on March 26, 2013. I've worked very hard to get my book out there and to spread the word. It has received many great reviews on over 20 different blogs, on, Amazon and B&N. Below are the different avenues I used in the past months to get noticed.

  • Blogging: Blogging has probably been the best avenue of promoting my book. All my posts on Facebook, Twitter, Pinterest, etc. all lead back to my blog where you can purchase the book and find all the viable links to purchase it as well. I write not only posts about promoting my book, but posts that will draw people in. Writing Tips, Author Spotlights, Read and Reviews of books I personally read, and of course my favorite Random Topics which seem to be off-the-wall at times, but that's me. You can really grasp the sense of an author's personality from their personal blog.

  • Website: My website is a static platform on the web and nothing else. It has all the book's information, buy links, biography, etc. I titled it after my name like most authors do:

  • Facebook: I have my own author page which boasts upcoming events in the life of Culture Shock, funny tidbits about writing and reading and general ups and downs of my life. In only 3 months I was able to hit over 200+ followers and that number keeps rising.

  • Twitter: I use Twitter as a sounding board for everything going on with my book and blog. I post every article on my blog and the price and link to buy my book. Sometimes I even use a popular quote from my book and the link to buy. Anything to draw the reader's attention.

  • Pinterest: Of course the picture of the book cover is up there and my bio pic, but I also put up images of the setting of the story. It takes place in North Central Florida and partially in NYC, so I like to incorporate pics of both settings. My pics have been shared, liked, and re-pinned numerous times.

  • Probably my favorite. Goodreads has allowed me an audience of 20 million avid readers and a networking platform with authors, bloggers, and readers alike. It's an online community of all things 'books'. I've joined tons of groups where I've met awesome people, have done guest posts, interviews, read and reviews, etc for the people I've met which only boosts my exposure. I'm also a goodreads author in the author program which allows me a blog through goodreads and I am able to do giveaways which have skyrocketed the amount of people adding my book to their to-be-read list.

  • YouTube: I'm fairly new to YouTube, having missed the craze of it. It wasn't that popular when I was in high school. I've only done one interview video and have had my book on a few podcasts and YouTube videos done by others, but not much else....YET! I have grand plans to make some funny videos that will draw in a lot of people. It just takes some planning, but I plan to read excepts from my book and have some silly things happen. You know what? You'll just have to check me out in a month or so on YouTube. Nanny, nanny, boo, boo!!! LOL.

  • Blog Tours: Now these cost money, but sometimes it's well worth it. Make sure the touring company you go through has quite a following. Cover reveals are important before your book is released to drum up some anticipation for your book. It's the first introduction to your book that most people will see and if your book cover is any good, it will stick with most readers. Cover reveals are fairly cheap. The review tours and book blasts are a little pricier but well worth it. They usually offer read and reviews, interviews, guest posts, and spotlights on 15-45 blogs (depending on how much you pay) and some of these blogs have hundreds and thousands of followers. Sometimes it's well worth it. You'll have to weigh the costs since it will cut into your bottom line.

I'm trying to hit the local market now with book signings and trying to snag some radio and podcast spots, etc. If anyone has any advice in those markets, please let me know. I hope these marketing and promoting points can help guide you.

Happy Reading Y'all!!!

Jeanette Pekala is the author of Culture Shock. A witty take of mystery and romance with a large helping of southern hospitality.

CULTURE SHOCK is a witty tale of mystery and romance with a large helping of southern hospitality.

Macy Holmes is a seventeen-year-old socially-isolated introvert since her best friend's death a year ago. When her family decides to move from Manhattan to the quaint country town of Bougainvillea, Florida, Macy finds she's in a completely different world. Macy is no longer the outsider hiding behind designer clothes when she is sought out by three strange students, one of whom she is particularly interested in. The more time she spends with Chad the more things don't add up. When his true identity is finally revealed, Macy is pulled into a supernatural society with its saturation of inhabitants residing in Bougainvillea.

You would think she has enough on her plate, but no, then her dreams become infiltrated by an external magical force, Macy and her band of supernatural misfits must find the culprit behind the magic-induced nightmares. They must dodge zombie assassins, shifty shape-shifters and high school bullies in order to stop this perpetrator before Macy, her friends or her parents pay the ultimate price. Especially when Macy has the sneaking suspicion that these dreams are reality...

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